- Easy and intuitive navigation - emphasis on simplicity
- All the benefits of web applications - customer's own profile, security
- Full-text search (enables instant finding of an interesting product without a long search), includes the option of full-text search across all catalogues
- Content menu (enables better orientation in catalogue – also enables breakdown by different types of products or services)
- Bookmarking interesting web pages (into Favourites), including the option to print single or all pages
- Online and offline versions option - suitable for distribution on CD/ DVD/ flash drive (saving costs for print versions of catalogues)
- Interactivity (links, videos, flash, sound, prolink)
- Licensed software
- Flexibility in publishing - editing content, allowing update and modification of already completed catalogues
- Statistics and reports in "real time" > setting according to client requirements
- Service
- Visitors do not need to possess and use external programs (Adobe Reader) or download data (PDF), they can run the catalogue simply by clicking on the link
- There is no need to prepare new source materials, existing forms and formats (pdf, etc.) are used
- Distribution > a new way of distributing catalogue, just by sending a link
- Offers high resolution, with zoom options for every product, search, and traditional browsing
- eShop solution integrated into virtual catalogue (more effective sales), linking with CRM systems
- Uses the same logical structure as a hard print catalogue, offering the same incentives for purchase, unlike product databases with different logical structures
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